The effectiveness promotional strategy of Amanah Saham Nasional Berhad (ASNB) unit trust

Nor Hassin, Norhuwaina (2011) The effectiveness promotional strategy of Amanah Saham Nasional Berhad (ASNB) unit trust. [Student Project] (Unpublished)

Abstract

The main objective of this research was to explore the effective Amanah Saham Nasional Berhad (ASNB) unit trust promotional strategies towards Malaysian. The respondents of this study were randomly selected from public area at Pemodalan Nasional Berhad Jalan Tun Razak, Kuala Lumpur. One hundred questionnaires had been distributed among those respondents. The researcher had used convenience sampling as the sampling technique. The questionnaire was design to the selected respondents which they were asked varieties of questions regarding their perception to the Amanah Saham Nasional Berhad (ASNB) promotional strategies. The process of analyzing and interpreting data has been presented with tables using methods such as frequency distribution and correlation.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Nor Hassin, Norhuwaina 2008564197
Contributors:	Contribution Name Email / ID Num. Advisor Razali, Farhi UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords:	Promotional strategies, Amanah Saham Nasional Berhad (ASNB), Consumer perception
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/126492