Effects of promotion towards customer awareness of Pertubuhan Peladang Melaka Tengah

Sidek, Faradisa (2009) Effects of promotion towards customer awareness of Pertubuhan Peladang Melaka Tengah. [Student Project] (Unpublished)

Abstract

These study is about how the effect of promotion towards customer awareness of Pertubuhan Peladang Melaka Tengah. How the effectiveness of promotion’s that been done by Pertubuhan Peladang Melaka Tengah towards level of customer awareness. These research also been done to know which promotion tools than more effective to create customer awareness. Statistical Package of Social Science (SPSS) been used to know the finding. The results of the research were obtained by using four method of analysis. The first method was reliability test. It determined the reliability of the study. The second method was frequency distribution. Frequency distribution will describe the characteristics of the respondents. The frequency distributions were according to age, gender, race, marital status, education level, occupation and income of the respondent. From this research shown that the customer didn’t really recognize the Pertubuhan Peladang Melaka Tengah and the promotion’s that been done by Pertubuhan Peladang Melaka Tengah is not really effective.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sidek, Faradisa 2006127479
Contributors:	Contribution Name Email / ID Num. Advisor Jalil, Zainah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling S Agriculture > S Agriculture (General)
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords:	Promotion, Customer Awareness, Agricultural organization
Date:	2009
URI:	https://ir.uitm.edu.my/id/eprint/126343