Abstract
The aim for this study is to examine the intention to use e-hailing service in Malaysia where it aims to know the factors that can influence the intention to use e-hailing service. This study also was an attempt to observe the elements that can influence the relationship between the Theory Planned Behavior (TPB) and the Technology Acceptance Model (TAM) toward the intention to use e-hailing service. Primary data was gathered via the questionnaire that has been distributed among the population in Malaysia by using Google Forms. Data analysis was completed by using the Statistical Package for Social Science (SPSS). The analysis was accomplished to attain the objective of this study where to identify the significant relationship between attitude toward behavioral, perceived behavioral control, perceived ease of use, and perceived usefulness to the intention to use the e-hailing service. Lastly, hoping for this study is can assist the driver of e- hailing to improve their service that it will enlarge the satisfaction of the customer.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Abdul Hayi, Raudhah 2017470526 |
| Contributors: | Contribution Name Email / ID Num. Advisor Wan Hasan, Wan Hasmat UNSPECIFIED |
| Subjects: | H Social Sciences > HE Transportation and Communications > Transportation (General works). Communication and traffic H Social Sciences > HE Transportation and Communications > Urban transportation H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) International Business (BA246) |
| Keywords: | E-hailing, Attitude toward behavior, Perceived behavioral control, Perceived ease of use, Perceived usefulness |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/125985 |
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