The intention to use e-hailing service in Malaysia

Abdul Hayi, Raudhah (2020) The intention to use e-hailing service in Malaysia. [Student Project] (Unpublished)

Abstract

The aim for this study is to examine the intention to use e-hailing service in Malaysia where it aims to know the factors that can influence the intention to use e-hailing service. This study also was an attempt to observe the elements that can influence the relationship between the Theory Planned Behavior (TPB) and the Technology Acceptance Model (TAM) toward the intention to use e-hailing service. Primary data was gathered via the questionnaire that has been distributed among the population in Malaysia by using Google Forms. Data analysis was completed by using the Statistical Package for Social Science (SPSS). The analysis was accomplished to attain the objective of this study where to identify the significant relationship between attitude toward behavioral, perceived behavioral control, perceived ease of use, and perceived usefulness to the intention to use the e-hailing service. Lastly, hoping for this study is can assist the driver of e- hailing to improve their service that it will enlarge the satisfaction of the customer.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abdul Hayi, Raudhah
2017470526
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Wan Hasan, Wan Hasmat
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Transportation (General works). Communication and traffic
H Social Sciences > HE Transportation and Communications > Urban transportation
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords: E-hailing, Attitude toward behavior, Perceived behavioral control, Perceived ease of use, Perceived usefulness
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/125985
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