Factors associated with the effectiveness of ‘No Plastic Bag Day’ campaign in Selangor

Plastic waste issue in Malaysia was increase to 20% in 2018 due to plastic material is one of the most popular materials used in daily life. To addressed this issue the Selangor government introduced the ‘No Plastic Bag Day’ campaign in 2011 then the plastic bag charge which is RM0.20 per plastic bag was done every day in 2017 at supermarket. Because of the effectiveness of the campaign did not consider the numbers of days implemented plastic bag charge and factor associated with the effectiveness, so this aim to fill this study. This study aims to identify the effectiveness and associated factors of ‘No Plastic Bag Day’ campaign in Selangor. The data was collected by distributing the questionnaire on online social media platform and paper format by using non-probability sampling which is snowball to 390 respondents in Selangor. The data was analyzed by using the descriptive statistic and multiple linear regression on SPSS. The findings indicated that the effectiveness of ‘No Plastic Bag Day’ campaign in Selangor is effective due to majority of respondent got score range between 75 – 100% is (48.7%). This shows that they have an awareness of ‘No Plastic Bag Day’ campaign di Selangor. The findings of this research also revealed, demographic factors which are gender and age were associated with the effectiveness of ‘No Plastic Bag Day’ campaign among consumer in Selangor. The ‘No Plastic Bag Day’ campaign in Selangor can be seen as part of the government effort to create sustainable consumption society and can be an example to others state in implement this campaign.