Factors influencing the usage of halal cosmetics among public university students

This study is conducted in order to know the relationship between independent variables: product characteristics, social influence, and consumer innovativeness with dependent variables which is usage of halal cosmetics. There are four hypothesis made by the researcher in order to know the relationship between the independent and dependent variables. The questionnaire was distributed and the data were collected from 196 to 205 respondents. The researcher have conducted this study using the respondent among International Business students in UiTM Cawangan Melaka Kampus Bandaraya Melaka and their age range is between 19 years old to 30 years old. As the data is attained by the researcher from the questionnaire that is being distributed earlier, it will be analyzed using Statistical Package for the Social Sciences (SPSS). At the end of this research, the researcher will provide some recommendations that are seem too be useful based on the finding that is being gathered. From this study, we are able to know the various factor that influencing the usage of halal cosmetics which can benefit future marketers and also consumer who are looking forward to know more about halal cosmetics in Malaysia.