Abstract
This study therefore explores the factors that affect generation Ys' intention to use mobile payment in Malaysia. The aim of mobile payment for consumers is a scope that encompasses many determinants, but the researcher focuses specifically on five determinants, namely ease of use, usefulness, safety of use, social influence and trust. Data were obtained from 212 respondents using convenience sampling. The data obtained was assessed using the Social Science Statistical Package (SPSS) software. Data was analysed using descriptive analysis, reliability analysis, Pearson correlation analysis, and multiple regression analysis. The result indicates that there is a positive connection including ease of use, utility and social effects on the consumer's decision to use mobile payment. Nonetheless, except for use and trust has been reported as insignificant in relation to the intention of consumers to make use of mobile payments. At the end of this report, the suggestions and scope for future research were covered.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Saadon, Norsyammimi 2017267414 |
| Contributors: | Contribution Name Email / ID Num. Advisor Husain, Nor Azmawati UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Commercial geography. Economic geography H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Personal finance. Financial literacy |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) International Business (BA246) |
| Keywords: | Mobile payment, Generation Y, Intention to use |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/125278 |
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