An empirical analysis of factors affecting intention to adopt mobile banking

This is a study is to determine the factors that affecting mobile banking adoption. The rapid development of information technology has affected the banking industry globally. An impact of information technology in the banking sector is the introduction of mobile banking. Therefore, mobile banking is still in infancy stage and there are people that already adopt mobile banking and intention to adopt mobile banking. However, there is a lack of research on the factors that affecting intention to adopt mobile banking. Thus, the aim of the study is to identify the factors affecting intention to adopt mobile banking. Four factors are identified which are as follow; perceived usefulness, perceived ease of use, perceive credibility and perceived self- awareness. Questionnaires were distributed to the 150 respondents. The sampling procedure adopted was stratified random sampling. The data obtained were analyzed using SPSS 19.0 which involves scale reliability, descriptive, Pearson Correlation Coefficient and regression analysis. The result indicates those perceived usefulness, perceived ease of use, perceive credibility and perceived self-awareness have significant relationship toward intention to adopt mobile banking. Moreover, social influence perceived usefulness is found to be the best determinant to the attitude towards intention to adopt mobile banking. This study makes a contribution to the literature on mobile banking adoption. The findings achieved in this study will be of interest for practitioners and academics concerned with money management skills in order to become financially independent for long term.