The influence of social media usage and norms on online shopping

The subject matter of this project paper is regarding on “The Influence of Social Media Usage and Norms on Online Shopping”. The rapidly technological advancement today reflects on how an organization is running its business activities. Since the way people think has been change by time, the marketers also need to be alert on this and find the effective way to market its product successfully by concern on the current needs of the consumers. The use of social media as a medium for the people to search for the information thus effect on their buying decision in one point is become a heat issues for this era. People tend to access on any medium that provide the ease to them. The information gathering for this study will be based on the questionnaire that will be distribute among the respondents that located at Kuala Lumpur, Selangor, and Negeri Sembilan area. These area have been chosen due to the highest internet usage rate compare to the other states in Malaysia. In addition, the other sources of data also have been use as a referral to strengthen the issues on the research study. The objective of this study is to identify the influence of social media usage as well as social media norms on online shopping. This study also being conducted in order to measure the relationship among social media usage and social media norms on online shopping as well as to introduce the suitable recommendations for the problem that being study.