Yumtem Frozen

Amir Hussin, Norlini and Hazis, Nur Syafiqah and Zulkifle, Siti Nabihah and Abdul Ghani, Nur Fitrah and Hamzah, Nurzatul Shahida and Hairi, Fatin Anis Nadhirah (2015) Yumtem Frozen. [Entrepreneurship Project] (Unpublished)

Abstract

YUMTEM FROZEN is a frozen food business incorporated on January 1, 2015, and based in Segamat. The company specializes in offering frozen food products that feature a creative touch by skilled workers. The choice of location is strategic, capitalizing on the high demand for frozen food and the local population. YUMTEM FROZEN differentiates itself by providing a variety of shapes and flavors for its products, with the ability for customers to choose their preferred flavor. The availability of diverse flavors is considered the main competitive advantage. Initially offering four flavors, the company commits to fulfilling customer needs by developing new flavors based on demand, which is expected to cultivate loyal customers and lead to high demand in the future. The business is confident in its potential to successfully compete with rivals in the coming years, driven by the public's desire for different, attractive, and delicious products.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Amir Hussin, Norlini
2012188945
Hazis, Nur Syafiqah
2012951747
Zulkifle, Siti Nabihah
2012922467
Abdul Ghani, Nur Fitrah
2012326291
Hamzah, Nurzatul Shahida
2012116139
Hairi, Fatin Anis Nadhirah
2012141813
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Abdul Razak, Norhafizah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Frozen food, New business, Product innovation, Customer demand, Flavor variety, Competitive advantage, Segamat.
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/123356
Edit Item
Edit Item

Download

[thumbnail of 123356.pdf] Text
123356.pdf

Download (1MB)

Physical Copy

Physical status and holdings:
Item Status:

ID Number

123356

Indexing

Statistic

Statistic details