Abstract
Our company presents a multipurpose smart sleeping bag made for wellness-conscious tourists, van-lifers, and outdoor enthusiasts who appreciate convenience, comfort, and innovation. The product's lightweight and weatherproof design incorporates an adaptive heating system, massage zones for back pain relief, app-controlled temperature, and solar charging capabilities. This innovation is aimed at the expanding market of tech-savvy tourists, campers, and hikers, especially in Southeast Asia, where eco-consciousness and outdoor lifestyles are becoming more popular. We anticipate consistent demand growth and widespread adoption in both domestic and foreign markets due to the rise in post-pandemic domestic travel, wellness tourism, and mobile lifestyles. Revenue will come from direct internet sales, retail relationships, and accessory upsells such as replacement batteries and app upgrades. With a scalable business model, low-balling prices, and high product value, we expect strong profit margins, especially for our premium offering. Our common commitment to innovation, customer comfort, and sustainability places this venture in a position to thrive in today's outdoor lifestyle market
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Shofie, Muhammad Syahmi Arif UNSPECIFIED Mohammad Khairri, Muhammad Fawwaz UNSPECIFIED Azhan, Muhammad Afiq UNSPECIFIED Muhammad Rosmaidi, Muhammad Adam UNSPECIFIED Raisham, Nur Muhammad Danish UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Technological innovations H Social Sciences > HF Commerce > Business education |
| Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus |
| Keywords: | ENT600, sleeping bag, domestic travel, multi-function |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/122534 |
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122534
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