The level of customer satisfaction towards quality of facilities provided by business center in Berjaya Times Square Hotel & Convention Center

Mohd Anoar, Rosmahyati (2006) The level of customer satisfaction towards quality of facilities provided by business center in Berjaya Times Square Hotel & Convention Center. [Student Project] (Unpublished)

Abstract

Business Center is one of the most important places to attract customers, especially Business travelers. It plays a significant role in bringing the communication and office equipment technology into the hotels operation. As world getting smaller, there is no doubt that the quality of facilities provided in the Business Center will always be evaluated by the customers who act as the end users. Therefore, this study on the level of customer satisfaction towards the quality of facilities provided by the Business Center is necessary in order to find out the relationship between the two variables, independent and dependent. With regards to research questions, the significance of Business Center existence in the hotel operation needs to be analyzed. This is in terms of its contribution towards customers' requirements and satisfaction. As a result with the full understanding upon the customers' expectations toward Business Center, the hotel operator could draw up a long-term plan to ensure that the quality of the facilities is standing at the highest level.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Anoar, Rosmahyati
2004243568
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Zainuddin, Asmah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords: Customer satisfaction, Customers' expectations, Quality of facilities
Date: 2006
URI: https://ir.uitm.edu.my/id/eprint/120144
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