Halal food awareness among consumer in Selangor

The issue of halal food is one of the issues debated at the international level, especially in Malaysia because it has a majority Muslim population. Furthermore, the halal market is in high demand due to its recognition of safety, hygiene and quality assurance. This study focuses on investigating the relationship between the factors of halal certification logo, health reason and religion belief to the halal food awareness among consumer. To measure the relationship between the dependent and independent variable, each variable has been tested. In collecting the data, 155 respondents participate in filling up the questionnaire given. The respondents are the people lives in Selangor. From the correlation analysis, the findings clearly indicate that religion belief is the main factor that contribute to halal food awareness among consumer in Selangor.