Abstract
Mobile shopping apps have fundamentally reshaped the way people shop, establishing themselves as a cornerstone of modern digital commerce. These apps make shopping more convenient than ever, allowing consumers to browse, compare, and purchase products seamlessly from their smartphones. In 2023, mobile commerce represented nearly 8% of all retail transactions, and this share is expected to exceed 10% by 2025, reflecting its swift adoption worldwide. Features like personalized promotions, one-click purchases, and integration with mobile wallets enhance the shopping experience, making it more intuitive and engaging. As a result, retailers are prioritizing mobile-first strategies, with reports showing that more than half of mobile users engage with shopping apps several times each week (Marnewick, 2023).
Metadata
| Item Type: | Monograph (Bulletin) |
|---|---|
| Creators: | Creators Email / ID Num. Abdullah, Fatihah Norazami fatih876@uitm.edu.my |
| Contributors: | Contribution Name Email / ID Num. Patron Said, Roshima roshima712@uitm.edu.my Advisor Shaharudin, Mohd Rizaimy rizaimy@uitm.edu.my Chief Editor Anuar, Azyyati azyyati@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah |
| Journal or Publication Title: | Buletin RMU4U |
| ISSN: | 2805-475X |
| Keywords: | Mobile shopping apps, Mobile commerce (m-commerce), Mobile-first strategies |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/118662 |
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