The transformative power of Generation Z: why their expectations are key to future workplaces

Generation Z, born between 1997 and 2012, is often reproached for having demands that are considered too high and for their desire to be introverts at work. However, as the authorities have deemed them problematic, this aspect of their behaviour is often ignored. Moreover, as more and more representatives of this generation actively enter the labour market, it becomes crucial to understand the values and perspectives they hold, especially due to the high speed of the current process. One clear grievance regarding Gen Z is their emphasis on flexibility and work-life balance. Is it correct to say that such expectations are unrealistic? Research confirms that these desires stem from a healthy state of mind. In fact, 49% of the Gen Z population is most likely to choose work-life balance as their top priority when selecting an employer, reflecting a growing trend of prioritizing work satisfaction over financial gains (Deloitte, 2023).