Measuring students’ satisfaction towards quality service of UiTM City Campus library

Hairuzaman, Siti Norhaifaa (2017) Measuring students’ satisfaction towards quality service of UiTM City Campus library. [Student Project] (Unpublished)

Abstract

This research is to investigate whether there is relationship between service quality dimensions: reliability, assurance, tangibility, empathy and responsiveness with library service. The purpose also wants to see if the service quality still can be used for library services. Some past researchers said that LIBQUAL is more suitable to measure library service quality. The researcher use quantitative research approach in this study. The researcher use convenience sampling by choose random students in the library which did not really busy to answer the researcher questionnaire. The data from the questionnaire then will be keyed in the computer program named SPSS. The researcher will interpret and analyzed the data into the suitable descriptive statistic like mean, correlation and regression analysis.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hairuzaman, Siti Norhaifaa 2014771317
Contributors:	Contribution Name Email / ID Num. Advisor Mahat, Sabariah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Z Bibliography. Library Science. Information Resources > University and college. Academic libraries Z Bibliography. Library Science. Information Resources > Library Science. Information Science > Library administration
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords:	Service quality dimensions, Library service quality, UiTM City Campus
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/117064