Wan Jusoh, Wan Jamaliah
(2000)
Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh.
Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (1).
pp. 21-40.
ISSN 0128-7494
Official URL: https://jibe.uitm.edu.my/
Abstract
This study examines key factors in new product development in Malaysia by providing empirical evidence on NPD practices and its determinants for success. Data were collected through a large scale mail survey from a cross section of 185 Malaysian manufacturing companies spanning 9 industries sector. Using Factor Analysis and Pearsons Product Moment Correlation Analysis, key factors leading to successful NPD were determined.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Wan Jusoh, Wan Jamaliah UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Malaysia H Social Sciences > HF Commerce > Marketing > Malaysia H Social Sciences > HF Commerce > Marketing > Management > Product management > New products |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Malaysian Entrepreneurship Development Centre (MEDEC) |
| Journal or Publication Title: | Journal of International Business, Economics and Entrepreneurship (JIBE) |
| UiTM Journal Collections: | UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE) |
| ISSN: | 0128-7494 |
| Volume: | 8 |
| Number: | 1 |
| Page Range: | pp. 21-40 |
| Keywords: | New product development, Manufacturing companies |
| Date: | 2000 |
| URI: | https://ir.uitm.edu.my/id/eprint/11418 |
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