Abstract
This research delves into the significance of halal certification in Malaysia‟s food industry, particularly focusing on non-Muslim perspectives at Gardenia Bakeries (KL) Sdn. Bhd. Halal certification plays an important role in the food and beverage industry in Malaysia. It serves as a guarantee of religious compliance, safety, and hygiene for food products. The findings of this study provide insights into the level of halal awareness among non-Muslims and its impact on their acceptance of halal food. The results highlight the level of understanding and awareness among non-Muslims regarding halal practices. Therefore, the relevant authorities can develop a comprehensive halal awareness program to emphasize the importance of halal certification to consumers, regardless of their race or religion.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Salim, Syamimi UNSPECIFIED Ibrahim, Nurshahira shahiraibrahim@uitm.edu.my Md Aris, Muhamad Azlan UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Journal or Publication Title: | GADING (Online) Journal for Social Sciences |
| UiTM Journal Collections: | UiTM Journals > Gading Journal for the Social Sciences (GADINGSS) |
| ISSN: | e-ISSN 2600-7568 |
| Volume: | 27 |
| Number: | 01 |
| Page Range: | pp. 10-15 |
| Keywords: | Halal awareness, Halal certification, Concept of halal, Non-Muslim consumers, Factors affecting consumers |
| Date: | 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/114165 |
