Factors that influence purchase intention of second-hand products / Dr. Nor Ashikin Ab Manan and Dr. Nor Nadia Raslee

Product reuse is one of the strategies in reducing the consumption of fresh resources in the production industries. Reuse plays a significant role in the minimization of waste as envisioned by waste prevention and zero waste strategies. However, for reuse to occur, there needs to be both a supply of used items and a demand for these goods. Therefore, this study was conducted to investigate the factors which influence college students and their families’ purchase intention of second-hand products. The quantitative study utilised an online survey for data collection and its research instrument was an online questionnaire. The questionnaire was distributed using snowball sampling among university students to determine the factors influencing their decision in buying second-hand products. The study hopes to address two research questions. a) What are the factors which influence purchase intention of second-hand products? b) What are the factors which deter the consumers from purchasing second-hand products? Based on the data analysis it was found that the main deciding factors for the respondents’ purchase intention was the condition of the second-hand items followed by the price and finally the brand. The respondents who have never bought second-hand products stated that the main factor that deter them from purchasing secondhand products is, they are considered unhygienic.