Customer satisfaction towards hotel industry in Malaysia: a systematic review of pre-covid19 era / Norliza Aminudin, Nita Abdul Hassan, Nurul Fatiah Aishah Shaukani and Salamiah A Jamal

Aminudin, Norliza and Hassan, Nita Abdul and Shaukani, Nurul Fatiah Aishah and A Jamal, Salamiah (2021) Customer satisfaction towards hotel industry in Malaysia: a systematic review of pre-covid19 era / Norliza Aminudin, Nita Abdul Hassan, Nurul Fatiah Aishah Shaukani and Salamiah A Jamal. Insight Journal (IJ), 8. pp. 170-181. ISSN 2600-8564

Abstract

Recently, there is a rising concern among researchers regarding the issue of sustainable criteria for quality of life (QoL). As it gains more interest, the issue becomes highly debated 111orld111ide especially with regards to the national park community area. The aim of this study is to assess the identified sustainable criteria for QoL, particularly for the surrounding community ofL edang National Park (LNP) using the fu:;::,y Analytical Network Process (ANP). The fii=::,y ANP was employed based on graded mean integration ofr epresentation and canonical representation of multiple operations to derive both local and global weights. To sho111 the feasibility of the proposed method, three decision makers (DMs) were identified from the relevant agencies to assess three main criteria using linguistic evaluation via pain vise comparison process. In addition, nine sub-criteria were also investigated and analysed thoroughly using six steps of the fic::,y ANP towards achieving the sustainable criteria for QoL assessment. Based on the numerical analysis, it was found that the sub-criterion health(c32) has the highest global weight with a score of 0.184, which indicates that this sub-criterion is the biggest contributor to achieve the sustainability of QoL. The results also revealed the overall total score o/73 .14%, thus placing LNP in the 'moderately sustainable' category. In the future, the entire investigated sub-criteria are suggested to be maintained and used to measure the sustainability of QoL. The findings from this study can be used to guide and
assist the relevant authorities for fi1ture development planning in studied areas.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Aminudin, Norliza
norliza@uitm.edu.my
Hassan, Nita Abdul
nitahassan0728@gmail.com
Shaukani, Nurul Fatiah Aishah
nurulfatiahaishah@gmail.com
A Jamal, Salamiah
drsalamiah@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Investment Management
Journal or Publication Title: Insight Journal (IJ)
UiTM Journal Collections: Listed > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 8
Page Range: pp. 170-181
Related URLs:
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/109119
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