Factors affecting customer loyalty towards AirAsia Airline in Kota Kinabalu / Muhammad Nazrin Mansor

Mansor, Muhammad Nazrin (2016) Factors affecting customer loyalty towards AirAsia Airline in Kota Kinabalu / Muhammad Nazrin Mansor. [Student Project] (Submitted)

Abstract

AirAsia was established in 1993 and began operations on 18 November 1996. It was founded by a government-owned conglomerate, DRB-Hicom. AirAsia Berhad is a Malaysian low-cost airline headquartered near Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations, and Asia's largest low-cost airline by passengers carried and jet fleet. Thus, this research is to identify the factors affecting customer loyalty towards AirAsia airline in Kota Kinabalu. The respondents are selected randomly from the Kota Kinabalu AirAsia airline passenger. The total of 200 questionnaires was distributed to the potential respondents.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mansor, Muhammad Nazrin 2014931445
Contributors:	Contribution Name Email / ID Num. Advisor Ambad, Dr. Nabila Azwa nabila1793@uitm.edu.my Contributor Kalimin, Khairiah Mazdiah khair5577@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Satisfaction; Trust; Customer loyalty
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/108333