Abstract
This study attempts to measure students' satisfaction towards Cluster B's cafeteria service quality. All four dimensions of service quality being tangibles, reliability, customer relations and food. The questionnaire survey will be conducted on a one-week period after dinnertime at Cluster B. The Cronboch Coefficent Alpha will be used to test the construct reliability. Descriptive Statistics to measures the central tendencies and dispersion to identify the perception score towards the attributes of service quality. T-Test will be used to identify whether there will be difference between male and female in their frequency eat at the cafeteria. Analysis of variance (ANOVA) will be used to determine the relationship between college they lived and their satisfaction. The results of this study will assist the cafeteria management to do an efforts on improving the students' perception toward the cafeteria service quality.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Abd Halim, Abrajir 2004116970 |
Contributors: | Contribution Name Email / ID Num. Advisor Gunggut, Haijon haijo553@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies |
Programme: | Bachelor of Administrative Science (Hons) |
Keywords: | Students' satisfaction; Service quality; Food |
Date: | 2006 |
URI: | https://ir.uitm.edu.my/id/eprint/102592 |
Download
102592.pdf
Download (825kB)