The buying behaviour of the Lembaga Industri Getah Sabah's staff on mobile phone / Jenus Clebester Gansau

This research project is a study of "THE BUYING BEHAVIOR OF LIGS'S STAFF ON MOBILE PHONE ". The objectives are to gain knowledge and experience, to identify the most popular brand, to analyze and to recommend strategy in marketing. The independent variables taken up are Pricing, Brand, Benefits and Availability of Spare Parts. I used the Questionnaires to collect the data, my approach was either personal interview or distributing. I use SPSS to analyze the data and presented it into table and pie or chart. I use frequency distribution as well as crosstabulation. In this project we could find the finding, analyses, recommendation and conclusion.