A study on customer satisfaction towards Social Security Organization (SOCSO) counter service performance at Kota Kinabalu / Asnezah Ag. Abas

Counter service are an important line service. Counter service is a job that very close with customers, where the staff given responsibility to fulfill customers needs with credibility and satisfying. It is the place where customers gather information and services. Here counter staff received customers, give services and terminate the services. A good counter service is the one that can satisfy their customers. The customers will satisfy if the service provided is quick, no error or mistake, easy to be gathering and not burden the customers. In this research, the researcher focused on the customer satisfaction at the counter service of Social Security Organization (SOCSO) Kota Kinabalu, Sabah. The purpose of this research is to measure customer satisfaction and find either the counter service performance meet the customer expectations or not.