Customer satisfaction towards service quality KFC in Dungun / Zanor Albaaith Zahari

Zahari, Zanor Albaaith (2018) Customer satisfaction towards service quality KFC in Dungun / Zanor Albaaith Zahari. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

In fast food industry it plays a crucial role in providing the service to the shoppers. Fast food is one in every of the franchise businesses trends that square measure quite in style lately. With the present of the many nutriment edifice operators that the competition during this business have become larger than ever. Todays so as for the fast food business to remain competitive within the market they to produce quality of service so as to retain client and making retention behaviour among the shoppers. For this study KFC in Dungun was chosen for gathering the knowledge on however service quality influences the client satisfaction.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Zahari, Zanor Albaaith
2015263412
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Khalid, Khazainah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) Foodservice Management
Keywords: Fast Food Industry, Franchise Businesses, KFC in Dungun
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/100052
Edit Item
Edit Item

Download

[thumbnail of 100052.pdf] Text
100052.pdf

Download (193kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

100052

Indexing

Statistic

Statistic details