Zahari, Zanor Albaaith
(2018)
Customer satisfaction towards service quality KFC in Dungun / Zanor Albaaith Zahari.
Degree thesis, Universiti Teknologi MARA, Terengganu.
Abstract
In fast food industry it plays a crucial role in providing the service to the shoppers. Fast food is one in every of the franchise businesses trends that square measure quite in style lately. With the present of the many nutriment edifice operators that the competition during this business have become larger than ever. Todays so as for the fast food business to remain competitive within the market they to produce quality of service so as to retain client and making retention behaviour among the shoppers. For this study KFC in Dungun was chosen for gathering the knowledge on however service quality influences the client satisfaction.
Metadata
Item Type: | Thesis (Degree) |
---|---|
Creators: | Creators Email / ID Num. Zahari, Zanor Albaaith 2015263412 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Khalid, Khazainah UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management |
Programme: | Bachelor of Science (Hons) Foodservice Management |
Keywords: | Fast Food Industry, Franchise Businesses, KFC in Dungun |
Date: | 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/100052 |
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