New Product Development : Madu Belacan Enterprise / Hazirah Hakimah Kamaludin ... [et al.]

This new product development is beginning to the technology implementation of a product, sequently from the problem faced by the company. This is purposely to ease and enhance their production. In order to accomplish this task, we had an opportunity to interview a company of food manufacturing which is Belacan Madu Enterprise located at Kuala Perlis, Perlis that is owned by Puan Che Saudah Binti Hamzah.
From the interview and observation we discover their main problem is that the production during monsoon season or even uncertain weather is declined and they cannot
totally meet the demand. As we all know, those shrimps or known as ‘udang geragau’ are placed under the blazing sun and undergo the drying process for at least two hours. This causes worry to the company regarding the production.
We come upon a solution to this problem which is using LEDs lamp as an option to replace the sunlight. The drying process will be conducted indoor and the shrimps are placed under the LEDs lamp. We name this product as ‘Ultra-Drying Lamp’ because we have a strong
belief with its efficiency and capability to dry up the shrimps without worrying about the weather. This product has its own potential to be accepted by consumers and be implemented widely.