Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]

Abu Hassan, Anita and Shaharudin, Mohd Rizaimy (2011) Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. Universiti Teknologi MARA, Kedah, 6 (2). pp. 31-38. ISSN 1985-5079

Abstract

This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/scooter customers in Malaysia which is crucial in determining the factors of selecting motorcycle/scooter products in the market. Large numbers of studies in the past have mentioned consumers’ ambiguity about the definition and understanding of quality. Hence, it is difficult to meet the customers’ expectation on quality since their understandings is varied and inconsistent. In this study, the result shows that conformance to specification dimension was the highest rating in associating high product quality as compared to the rest. On the other hand, customers have rated special feature dimension as the lowest factor in deciding to purchase the national motorcycle/scooter brand.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Abu Hassan, Anitaanita397@kedah.uitm.edu.my
Shaharudin, Mohd Rizaimy@kedah.uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Research Management Institute (RMI), UiTM Cawangan Kedah
Journal or Publication Title: Universiti Teknologi MARA, Kedah
Journal: UiTM Journal > Voice of Academia
ISSN: 1985-5079
Volume: 6
Number: 2
Page Range: pp. 31-38
Item ID: 30896
Uncontrolled Keywords: Aesthetics, Conformance to Specification, Durability, Perceived Quality, Product Quality
URI: http://ir.uitm.edu.my/id/eprint/30896

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