Factors influence guests’ satisfaction to continually accommodate at Hatten Hotel / Nurul Farhana Abd Majid

Abd Majid, Nurul Farhana (2014) Factors influence guests’ satisfaction to continually accommodate at Hatten Hotel / Nurul Farhana Abd Majid. [Student Project] (Unpublished)

Abstract

The purpose of this study is to identify the factor influence guests’ satisfaction. The research is based on a sample of 93 respondents who accommodate and had spent their nights at Hatten hotel at least for one night. The results show that cleanliness, facilities, safety, location and price have significant relationship with guests’ satisfaction. However, only facilities and price have significant influence towards the satisfaction level of the guests. While location, cleanliness and safety are not statistically significant in influencing guests’ satisfaction.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Abd Majid, Nurul Farhana2010279374
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 30423
Uncontrolled Keywords: Guests’ satisfaction; Cleanliness; Facilities; Safety; Location; Price
URI: http://ir.uitm.edu.my/id/eprint/30423

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