The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim

Hashim, Nor Hasidah (2011) The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim. [Student Project] (Unpublished)

Abstract

Purpose – The purpose of this study is to identify the factors customer satisfaction towards global products. Design/Methodology/Approach – A total 132 respondents were participated in answering questionnaires. Findings – The findings of the study indicate that there is a significant influence between interaction and customer satisfaction. The other variable also has a relationship with customer satisfaction but it will not give as much influence as interaction. Practical Implications – The findings of the paper may have serious implications for the customer satisfaction in Telekom Malaysia Berhad. Originality/Value – The papers draw attention to a rather neglected issue between customer satisfaction and service quality in Telekom Malaysia Berhad.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Hashim, Nor Hasidah2009855972
Contributors:
ContributionNameID Num. / Email
Thesis advisorAwang Tuah, Siti NormahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Item ID: 28445
Uncontrolled Keywords: Customer satisfaction; Service Quality; Global products
URI: http://ir.uitm.edu.my/id/eprint/28445

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