The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim

Hashim, Nor Hasidah (2011) The relationship between customer satisfaction and service quality towards TM global products at Petaling Jaya / Nor Hasidah Hashim. [Student Project] (Unpublished)

Abstract

Purpose – The purpose of this study is to identify the factors customer satisfaction towards global products.

Design/Methodology/Approach – A total 132 respondents were participated in answering questionnaires.

Findings – The findings of the study indicate that there is a significant influence between interaction and customer satisfaction. The other variable also has a relationship with customer satisfaction but it will not give as much influence as
interaction.

Practical Implications – The findings of the paper may have serious implications for the customer satisfaction in Telekom Malaysia Berhad.

Originality/Value – The papers draw attention to a rather neglected issue between customer satisfaction and service quality in Telekom Malaysia Berhad.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hashim, Nor Hasidah 2009855972
Contributors:	Contribution Name Email / ID Num. Thesis advisor Awang Tuah, Siti Normah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) International Business (BA246)
Keywords:	Customer satisfaction; Service Quality; Global products
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/28445