A case study on the promotion mix practices toward State Economic Development Corporation of Malacca (PKNM) in house selling / Noor Farhana Izyan Md. Saringat

Md. Saringat, Noor Farhana Izyan (2010) A case study on the promotion mix practices toward State Economic Development Corporation of Malacca (PKNM) in house selling / Noor Farhana Izyan Md. Saringat. [Student Project] (Unpublished)

Abstract

State Economic Development Corporation of Malacca (PKNM) is the key body owned by state government which responsible to promotes and provides the service to the customer especially in term of the investment and the development in Malacca. As a one stop center, the State Economic Development Corporation of Malacca (PKNM) should be good in practicing the promotion mix in other word is their promotion mix that should be strengthen in order to make sure their house selling will be good and the customer attract with the promotion mix. Due to that problem matter which is to maintain the high performance of promotion mix, researcher do the case study on promotion mix practice towards State Economic Development Corporation of Malacca (PKNM) in selling houses that comes with the objectives to measure the level of performance promotion mix provided by PKNM. Next, is to determine the effective promotion mix that influence customers to buy PKNM’s house. In this study, the researcher used the Primary data collected from various techniques such as observation, survey and face-to-face interview. Primary data are obtained as a result of specific, specially conducted, the so-called marketing field research, for solving specific marketing problem. Secondary data is information of data, documents, records, or specimens that have been collected through Internet and Journals. The finding shows that there are several promotions mix that may influenced the effectiveness of house selling. The researcher also gave some recommendations for PKNM in order to improve their promotion mix to become more effective.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Md. Saringat, Noor Farhana Izyan2008426324
Subjects: H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Housing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Personnel management. Employment management > Promotions
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 27513
Uncontrolled Keywords: Promotion mix; Practices; House selling; Customers
URI: http://ir.uitm.edu.my/id/eprint/27513

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