Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau

Mandau, Jerry (2015) Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. Research Reports. Faculty of Business and Management, UITM Sarawak, Sarawak. (Unpublished)

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Abstract

The purpose of this study is to investigate the factors influencing buying behaviours of counterfeit products among youths. This study is to investigate what and why youths like to purchase counterfeit products and the factors that influence them to buy the counterfeit products. The data is collected through self-administered questionnaire which have 250 respondents of selected youths that experience in buying the counterfeit products. The finding revealed that there is factor relationship that influenced the youths to purchase the counterfeit products between purchase intention and word-of-mouth but an opposite for volume of purchase. Based on the results, it can be said the social status is the factor that influence the youths to purchase the counterfeit products and has strong relationship between purchase intention and word-of-mouth.

Item Type: Monograph (Research Reports)
Creators:
CreatorsEmail
Mandau, JerryUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Item ID: 25341
Uncontrolled Keywords: Buying Behaviors, Counterfeit Products, Youths, Purchase intention, UiTM
Last Modified: 26 Aug 2019 02:24
Depositing User: Perpustakaan Tun Abdul Razak UiTM Cawangan Sarawak
URI: http://ir.uitm.edu.my/id/eprint/25341

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