Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran

Nor Mohamed Zailani, Hanis and Shahran, Muhamad Ziqrul Haqeem (2014) Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The aim of this study is to determine the factors that influence customer when they want to buy perfume product. Perfume is like other personal grooming and beauty items, the purchase decision for perfume also complex one comprising of such factors like the product, price, place and also promotion. The outcomes have confirmed that customer is willing to spend their share of wallet if fragrances of high quality are offered with attractive packaging and beautifully design perfume bottles. It will attract customer to buy, repeat purchase and the product will be recommended as well.

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Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Nor Mohamed Zailani, HanisUNSPECIFIED
Shahran, Muhamad Ziqrul HaqeemUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24973
Uncontrolled Keywords: Product; Price; Place; Promotion; Spontaneous buying behavior; Perfume
URI: http://ir.uitm.edu.my/id/eprint/24973

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