Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar

Annuar, Ainol Asyikin (2015) Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The primary attempt in this study is to examine the factors influencing female purchase intention on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study explores the relationship between three factors which consist of attitude, subjective norms and knowledge that could influence female purchase intention on halal collagen beauty drinks. This study also tries to find out the most factors that influencing female purchase intention on halal collagen beauty drinks at Tampin. In order to perform the statistical analysis, Statistical Packages for the Social Science (SPSS) version 21.0 was used. By using the SPSS, the researcher could identify and test the reliability of the questions given, the descriptive statistic, the relationship between each variable and the most variables factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks. The respondents for this study were 350 citizens of Tampin which focus more on Generation-Y female. In this study 350 sets of questionnaires had been distributed. All respondents will be responding from the questionnaire given in order to get result on the factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks at Tampin, Negeri Sembilan. This study was using descriptive research to collect the information that related in the factors influencing purchase intention behavior among female young generation on halal collagen beauty drinks. In this study, there are two ways in gathering data which included primary data and secondary data.

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