A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop

Asirop, Fazilah (2004) A study: comparing customers' perceptions towards Tabung Haji services and other banks: a case study of Tabung Haji in Wilayah Persekutuan and Melaka branch / Fazilah Asirop. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

[img] Text
PPb_FAZILAH ASIROP M BM 04_5.pdf

Download (1MB)

Abstract

The objective to this study is to compare the depositor experiences and perception between Tabung Haji with others banks and to study the perception of depositor on staff of Tabung Haji. This study involved 1200 respondent of 12 Tabung Haji branches, which have 6 branches for each branch. For each branches 100 respondent were selected to answer the questionnaire. A set of questionnaire we give to the respondent while they are waiting for transaction in the counter service. This study is done through data collection method. This method can be divided into two that are primary and secondary data. For primary data, the researcher has decided to use questionnaire to obtain the infonnation. For secondary data, the researcher collect the data before undergo to collecting the primary data. The main finding of this study is, there is not too much differences between Tabung Haji and other banks services. But, Tabung Haji should improve their level of services performance, such efficiently teller and friendly teller. So, Tabung Haji need to provide training programs to the in front line staffs to get efficiently staff in the future.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Asirop, FazilahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 22319
Uncontrolled Keywords: Customers' perceptions ; Depositor experiences; Tabung Haji services
Last Modified: 18 Dec 2018 08:47
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/22319

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year