The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop

Yusop, Nur Fitra Azira (2018) The impact of service quality dimension towards customer satisfaction at Melaka International Trade Centre / Nur Fitra Azira Yusop. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The purpose of the study is to identify the relationship between customer satisfaction and service quality dimension at event organizing by MITC. A survey were conducted amongst the customers who make a reservation at Buffet Ramadhan MITC. In this study, there are four (4) factors were adopted which is responsiveness, tangibility, assurance and reliability. This factor will be analyses whether there is a significant relationship with customer satisfaction or not. A total of 125 of respondent were selected randomly using a convenience sampling. The finding shows that, there is a significant relationship between service quality dimension and customer satisfaction. And some recommendation were provided by the researcher for the future research about the service quality dimensions.

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Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Yusop, Nur Fitra AziraUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 21658
Uncontrolled Keywords: Customer satisfaction; Responsiveness; Tangibility; Assurance; Reliability; Empathy; Customer MITC
URI: http://ir.uitm.edu.my/id/eprint/21658

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