The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid

Khalid, Nurul Amirah (2018) The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence customer satisfaction at theme restaurants. The results show that ambient conditions, cleanliness and spatial layout have significant influence towards customer satisfaction at theme restaurants. The most influential factor of servicescape dimensions towards customer satisfaction is spatial layout and functionality.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Khalid, Nurul AmirahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 21213
Uncontrolled Keywords: Customer satisfaction; Servicescape dimension; Servicescape; Theme restaurants
Last Modified: 17 Oct 2018 03:19
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/21213

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