Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan

Ruslan, Norizzatina (2008) Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. [Student Project] (Unpublished)

Abstract

Rubberwood has become the most precious asset for our country. Its demand has increasingly from time to time due to high demand for furniture and other products manufacturing. This has seen as an opportunity not to waste by smallholders because this industry will give many benefits to smallholders especially in terms of economic contribution.

As an organization that helps rubber smallholders to manage their rubber plantation and to give a better life for them, RISDA should take the opportunity of rubberwood potentials to encourage rubber smallholders to diversify their planting from regular rubber tree to timber clone rubber tree. Timber clone rubber tree is larger than regular rubber tree and it still produces latex as much as regular rubber tree. Because of its size is much larger than regular rubber tree, it can increase the productivity of rubberwood and to ensure the sufficient supply of rubberwood domestically and internationally.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ruslan, Norizzatina
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Rubber industry and trade
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Management > Product management
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Marketing mix strategy; Products manufacturing; Rubberwood; Rubber Industry Smallholders Development Authority (RISDA)
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/21121
Edit Item
Edit Item

Download

[thumbnail of PPb_NORIZZATINA RUSLAN M BM 08_5.pdf]
Preview
Text
PPb_NORIZZATINA RUSLAN M BM 08_5.pdf

Download (1MB) | Preview

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

21121

Indexing

Statistic

Statistic details