Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee

Mohd Shariff, Fadzilah and Ahmad Sapawi, Dg. Khairunisa and Wee, Hassnah (2016) Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 8 (2). pp. 45-54.

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Abstract

The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of local functional food taste, appearance and functionality are influenced with customer satisfaction. The study proposes six propositions, focusing on the local functional food attributes which correspond with customer satisfaction. It is believed that this article will provide clear insights into how local functional food attributes affect satisfaction. The assessment is vital as customer satisfaction is the key ingredient in capturing customer loyalty and the retention of purchase.

Item Type: Article
Creators:
CreatorsID Num.
Mohd Shariff, FadzilahUNSPECIFIED
Ahmad Sapawi, Dg. KhairunisaUNSPECIFIED
Wee, HassnahUNSPECIFIED
Subjects: T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
Volume: 8
Number: 2
Page Range: pp. 45-54
Item ID: 20640
Uncontrolled Keywords: Functional Food Attributes, Customer Satisfaction, Malaysia
Last Modified: 17 Jul 2018 02:59
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/20640

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