A study of food festival loyalty / Zurinawati Mohi

Mohi, Zurinawati (2013) A study of food festival loyalty / Zurinawati Mohi. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 5 (2). pp. 30-43. ISSN 1985-8914


Food festivals are growing in popularity and warrant in-depth stud-ies of festival visitors. The study of food festivals is now an important and prolific area of tourism research enquiry. The aim of this study is to fill the conceptual gap by examining the interrelationships be-tween festival loyalty and its related constructs, in order to gain an improved understanding of visitors’ loyalty towards food festivals in Macau. The proposed hypothetical modelling the food festival would facilitate further researches into the dynamics of tourism and offer guidelines for practitioners as they constantly strive to provide the best experience for visitors to return or revisit the food festival.


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Item Type: Article
CreatorsID Num. / Email
Mohi, ZurinawatiUNSPECIFIED
Subjects: T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914
Volume: 5
Number: 2
Page Range: pp. 30-43
Item ID: 20606
Uncontrolled Keywords: Food festival; festival loyalty; festival quality; festival satisfaction
URI: http://ir.uitm.edu.my/id/eprint/20606

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