Mohammed Shaed, Hazirah and Zulkefli, Nurul Atiqah and Ngali, Norzaidah and Rahmat, Norazlina (2017) Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (2). pp. 1-10. ISSN 2590-3837
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Abstract
The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the price and service quality in the fast food restaurant is still lacking. Thus, to understand the phenomenon, this paper reviews the literature about the price and service quality effects on customer loyalty. It is hopes that this paper will serve as a substantial support to both academicians and marketers.
| Item Type: | Article | ||||||||||
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| Creators: |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HF Commerce > Consumer satisfaction |
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| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B) | ||||||||||
| Journal or Publication Title: | Journal of Tourism, Hospitality & Culinary Arts | ||||||||||
| ISSN: | 2590-3837 | ||||||||||
| Volume: | 9 | ||||||||||
| Number: | 2 | ||||||||||
| Page Range: | pp. 1-10 | ||||||||||
| Official URL: | http://www.jthca.org | ||||||||||
| Item ID: | 19485 | ||||||||||
| Uncontrolled Keywords: | Price, service quality, satisfaction, loyalty, fast food restaurant | ||||||||||
| Last Modified: | 12 Mar 2018 04:57 | ||||||||||
| Depositing User: | Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam | ||||||||||
| URI: | http://ir.uitm.edu.my/id/eprint/19485 |
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