Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman

Abang Abdulrahman, Abang Zainoren (2012) Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.

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Abstract

Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing preferences. It is essential for managers to gain and sustain strategic advantage in the highly competitive industry due to the low entrant barrier. However to be competitive in this industry requires a local customer preference assessment. Most studies in this area are from outside Malaysia, subsequently they might not be appropriate for any strategy development that will improve customer satisfaction and loyalty in the Malaysian setting.

Item Type: Book Section
Creators:
CreatorsEmail
Abang Abdulrahman, Abang ZainorenUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Institut Pengajian Siswazah (IPSis) : Institute of Graduate Studies (IGS)
Series Name: IPSis Biannual Publication
Volume: 1
Number: 1
Item ID: 19084
Uncontrolled Keywords: Abstract; Abstract of thesis; Newsletter; Research information; Doctoral graduates; IPSis; IGS; UiTM
Last Modified: 08 Jun 2018 03:14
Depositing User: Staf Pendigitalan 2
URI: http://ir.uitm.edu.my/id/eprint/19084

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