Items where Subject is "Theory. Relation to other subjects"

Article

Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 59-68. ISSN 2550-1429

The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry. (2018) Idealogy Journal, 3 (3). pp. 22-33. ISSN 2550-214X

Visual in advertising / Noor Atheerah Redza Rezduan. (2020) Journal of Art and Design (REKA), 2. pp. 14-16. ISSN 2600-7878V

Conference or Workshop Item

Penerimaan budaya pelbagai kaum di Malaysia melalui iklan Petronas / Noorlida Daud, Azlan Zainal dan Mohd Rozali Othman. (2012) In: The 9th Regional Symposium of the Malay Archipelago, 11-12 December 2012, Al Khawarizmi Lecture Hall, UiTM Perak.

Thesis

Emotional appeals in advertising influencing the purchase intention among food buyers / Amirah Nabilla Amri and Puteri Nur Amalin Fatihah Aznan. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Student Project

The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. (2013) [Student Project] (Unpublished)

The survey of color in a logo: focusing on brand's personality / Leirene Ejul. (2014) [Student Project] (Unpublished)

Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal. (2016) [Student Project] (Unpublished)

A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed. (2016) [Student Project] (Unpublished)

The Influence of Jingle in Radio Advertising Towards Brand Recall and Buying Behavior / Aina Mariah Mohamad Poad. [Student Project] (Unpublished)

Satu kajian tentang pandangan masyarakat remaja sekolah luar bandar tentang teknik dan pengolahan iklan-iklan syarikat rokok di televisyen di sekitar tahun 1999 / Nor Fazlie Safri. (1999) [Student Project] (Unpublished)

Impact of packaging towards consumer buying behavior: case study for ACISB in Rawang / Nurul Syahida Ya'acob. (2006) [Student Project] (Submitted)

Perception towards advertising on sports apparel among FSR students / Aiman Haqim Yahya. (2018) [Student Project] (Unpublished)

Entrepreneurship Project

Fly away portable fly repellent / Norfarhana Balqis Husin. (2020) [Entrepreneurship Project] (Unpublished)