Items where Division is "Faculty of Business and Management" and Year is 2004

Student Project

A study of customer evaluation towards Bank Rakyat Kuala Terengganu strategies for building a stronger customer bonding and satisfaction / Najmi Eza Abdul Kadir. (2004) [Student Project] (Submitted)

A study on customer perception towards service quality provided by Takaful Malaysia Berhad Langkawi branch / Nurulhaida Din. (2004) [Student Project] (Unpublished)

Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim. (2004) [Student Project] (Unpublished)

A study on internal marketing programs: evidence from Petronas Gas Berhad (PGB) employee perceptions / Nurul Akma Mohd Zain. (2004) [Student Project] (Unpublished)

A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar. (2004) [Student Project] (Unpublished)

A study of customer satisfactions towards fixed line telephone service provided by Telekom Malaysia Berhad / Noorshajidatul Risha Shariffuddin. (2004) [Student Project] (Unpublished)

A study on temporary out of service customers at Southern Johor Telekom / Mohd Azraie Yusof. (2004) [Student Project] (Unpublished)

Research Reports

Service quality in higher educational institution: an empirical study on academic offices of UiTM Malaysia / Bahijah Md Hashim, Sarina Muhamad Noor and Noraini Aminudin. (2004) [Research Reports] (Unpublished)