A study on internal marketing programs: evidence from Petronas Gas Berhad (PGB) employee perceptions / Nurul Akma Mohd Zain

Mohd Zain, Nurul Akma (2004) A study on internal marketing programs: evidence from Petronas Gas Berhad (PGB) employee perceptions / Nurul Akma Mohd Zain. [Student Project] (Unpublished)

Abstract

The research topic is “A STUDY ON INTERNAL MARKETING PROGRAMS: EVIDENCE FROM PETRONAS GAS BERHAD (PGB) EMPLOYEE PERCEPTIONS”. The purpose of this research is to study on effectiveness of the internal marketing programs implement by PGB, at the same time to know what factors influencing to the effectiveness in the internal marketing programs provided. The study also intends to look into the contrast between the employee perception and Petronas Gas Berhad (PGS) services into their internal marketing programs.
The scope of this study focused on all employees in PGB. All data gathered from informal interview, questionnaire and published material. To get the result for the purpose of this study, a research survey was conducted structured questionnaires and distributes to 100 respondents, which come from the employees at PGB itself. The questionnaires consist of 42 questions for employees to be answered, which can be classified into four sections. Section A consists of demographic characteristics of respondents and socioeconomic profile. Section B represents the basic information related directly to research problem, measuring employee perception towards internal marketing programs provided by PGS which through the customer philosophy, the role of management, employee commitment and participation, effective training and adequate incentive working environment. It is followed by section C that represents the employees overall satisfaction by using dichotomous questions. Finally, section D is to measure the employees’ suggestions and

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Zain, Nurul Akma
2001192576
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd Rahman, Mohd Razali
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade
H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade > Malaysia > Terengganu (Malaysia)
H Social Sciences > HF Commerce > Personnel management. Employment management > Training of employees. Employer-supported education
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Petronas Gas Berhad (PGB); Internal Marketing Programs ; Effectiveness ; Employee Perception
Date: October 2004
URI: https://ir.uitm.edu.my/id/eprint/54287
Edit Item
Edit Item

Download

[thumbnail of 54287.pdf] Text
54287.pdf

Download (184kB)

Fulltext

Fulltext is available at:
  • Kaunter Perkhidmatan Maklumat | Perpustakaan Cendekiawan | Dungun

ID Number

54287

Indexing

|

Statistic

Statistic details