Items where Author is "Putit, Lennora"

Article

Neuromarketing readiness in Malaysia: where are we now? / Azrin Ali ... [et al.]. (2024) Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 52-58. ISSN 2550-1429

Drivers of social media adoption among SMEs amidst the COVID-19 pandemic / Lina Nadia Abd Rahim, Nur Atiqah Zakiyyah Ramlee and Lennora Putit. (2022) Advances in Business Research International Journal, 8 (2). pp. 57-62. ISSN 2462-1838

An exploration into the drivers of social media usage among MSME handicraft entrepreneurs / Susana William Jalil ... [et al.]. (2022) Journal of International Business, Economics and Entrepreneurship (JIBE), 7 (1). pp. 53-61. ISSN 2550-1429

Stress among Healthcare Workers during COVID19 Pandemic: Crucial Elements for Hospital Management / Salmi Razali ... [et.al.]. (2022) International Journal of Service Management and Sustainability (IJSMS), 7 (1). pp. 2-20. ISSN 0128-3057

Does eWOM affect guests’ experience expectation? An empirical analysis within the hotel and tourism sector / Nor Diyana Mohammed Shobri, Lennora Putit and Amirah Ahmad Suki. (2021) Journal of International Business, Economics and Entrepreneurship (JIBE), 6 (1). pp. 42-53. ISSN 2550-1429

Theorizing university students’ engagement behavior in learning: a Faculty of Business and Management perspective / Siti Halijjah Shariff, Lennora Putit and Maliza Delima Kamarul Zaman. (2020) Advances in Business Research International Journal, 6 (2). pp. 144-153. ISSN (e-ISSN) 2462-1838

Drivers of e-commerce adoption amongst small & medium sized enterprises (SMEs) in the business service sector / Zahariah Mohd Zain …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 50-58. ISSN 550-1429

Exploring relationship marketing tactics & customer loyalty: issues in the Malaysian mobile telecommunication sector / Lennora Putit and Mohamad Fariz Abdullah. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (1). pp. 21-26. ISSN 2550-1429

Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.]. (2016) Journal of Emerging Economies and Islamic Research, 4 (4). pp. 1-11. ISSN 2289 – 2559

Factors influencing Saudi Arabian women’s shopping behavior in online purchase activities / Areeg ALMowalad, Lennora Putit. (2013) Journal of Emerging Economies and Islamic Research (JEEIR), 1 (2). pp. 1-13. ISSN 2289 - 2559

Research Reports

Assessment and revitalization of UiTM's Malaysia corporate image: repositioning strategy towards becoming a world class university / Prof. Madya Dr. Rosidah Musa, Dr. Lennora Putit and Jamaliah Mohd. Yusof. (2011) [Research Reports] (Unpublished)