The factors that influence usage of technology advancement in hotel industry / Mohamad Nor Alwan Iqmal Mohd Norkhan and Muhammad Rakib Mohd Idris

Subsequent the rise of computers and the internet in the past two decades, the changes towards mobile devices in the late 2000s and advancement growth of cloud services and cloud computing, the environment of the hospitality business has shifted drastically. The high volume of room sales has moved away from telephone or walk-in customers, and traditional travel agents, to online travel agents, global distribution systems and the hotel’s own website. Thus, a modem hotel must adapt to these new standards, or risk falling behind its competitors. Hotel nowadays needs to be connected to several online sales channels, while at the same time, maintaining a strong online presence of its own. The use of technology can lead towards that end, by providing the necessary work structure, much needed automation and connectivity.