Industrial training report: APG Marketing and Management Sdn Bhd / Nur Athirah Juhaimi

Internship at APG Marketing and Management Sdn. Bhd. was a valuable and enriching experiences that provided me with wide range of knowledge and skills in marketing. Its including creating posters, engaging in telemarketing and designing recruitment materials. These experiences allowed me to showcase my creativity, communication and problem-solving skills which are very essentials in real estate industry. One of the important things in my internship was visiting a showhouse where I gained practical insight into real estate field by observing how managers interacted with customers and provided consultation. This experience instilled in me a sense of maturity, bravery and determine to excel in the sales process. I am very grateful and happy with the guidance and support by advisor George Dage and the entire team of APG. Their mentorship played crucial role in my professional development, and I am very appreciating the opportunities that they provided for me to learn. In analyzing the SWOT Analysis, I recognize that APG have several strengths including expertise and knowledge also great sales team. However, they also faced the challenges which are lengthy in sales and closing process and hard to build trust in customers. To capitalize on opportunities and mitigate the threats, I recommended that APG to capitalize on the company's expertise and knowledge to become a trusted industry authority. APG also can leverage the great sales team to build strong client relationships and boost customer satisfaction. Furthermore, APG can expanding real estate market by they should focus on streamlining its sales and closing process. APG must put a priority on constant and transparent communication with customers to address the possible effects of market volatility and economic downturns on customer trust. Overall, my internship at APG was a transformative experience that deepened my passion for the real estate industry and equipped me with valuable skills for future endeavor. I am excited to continue building on the knowledge gained during my internship and applying it to future excel in dynamic field of marketing and property promotion.