Factor that influence destination loyalty in Malacca

Azman, Nurul Ashikin Adilla (2017) Factor that influence destination loyalty in Malacca. [Student Project]

Abstract

Tourism is most industry in Malacca that contribute income to the country. In Malacca itself, tourism is most important industry and give a lot of contribution income. Announcement of Malacca as “World Heritages Sites” on 7th October 2008 that attract the tourists from around the world to visit historical places to learn history at Malacca. So, from that, the facilities of accommodation is important. One of choices accommodation is homestay. In this study, the researcher conduct the research to testing the destination loyalty of tourist towards homestay in Malacca and its relationship with tourist satisfaction, tourist motivation and also destination attributes.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Azman, Nurul Ashikin Adilla 2014240368
Contributors:	Contribution Name Email / ID Num. Advisor Marmaya, Najihah Hanisah UNSPECIFIED
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Destination loyalty, Tourist satisfaction, Tourist motivation, Destination attributes
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/99472