The factors influence customer's retention at restaurant / Nur Fasihah Mohd Sabri

The aim of this research is to study and identify why people keep coming back to the restaurants. And what the factors that influence their decisions. The results of this study can be used by marketers or individu especially that involves in restaurants industry in order to get deep understanding what are the factors that influence customer’s retention and the reasons why they keep coming back to the service provider. It is also beneficial as a tool to make an improvements to the restaurant operator and food caterer as well as a findings to add some spices to service elements that already existed.