Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran

Mohammad Amran, Nurfaridza (2014) Factors influencing the intention to purchase online on women's cosmetic product in Kuching / Nurfaridza Mohammad Amran. Degree thesis, Universiti Teknologi MARA, Melaka.

Abstract

The purpose of this study is to identify the factors influencing the intention to purchase online on women’s cosmetic products in Kuching, Sarawak. The research is based on 95 female respondents who bought cosmetic products through online shopping. The factors that are studied in this paper are trust, attitude, brand awareness and customer online purchase experience. The result shows that trust, attitude and customer purchase experience has significant relationship with the purchase intention. However, only trust has significant influence towards purchase intention on women’s cosmetic product in Kuching. While attitude, brand awareness and customer online purchase experience did not have significant influence towards online shopping on women’s cosmetic product.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Mohammad Amran, Nurfaridza 2011827446
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	purchase intention, trust, attitude, brand awareness, customer online purchase experience
Date:	June 2014
URI:	https://ir.uitm.edu.my/id/eprint/99214